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News & guides
Practical knowledge on social media planning from the pype team.
11 June 2026
Social media planning for Swiss SMBs – the complete guide
How small and medium businesses in Switzerland plan their social content, publish automatically and save time – explained step by step.
Read more4 June 2026
Posting to Instagram, TikTok, LinkedIn & YouTube at once – here's how
How to schedule one post efficiently across several platforms without juggling apps – and what to watch per platform.
Read more26 May 2026
The best time to post in 2026 – benchmarks and how to find yours
Is there one best time to post? Realistic per-platform benchmarks – and how to find the optimal time for your own audience.
Read more15 May 2026
pype vs. Buffer vs. Hootsuite – a comparison from a Swiss perspective
Which social media tool fits Swiss SMBs and agencies? A fair comparison of approaches – pricing, platforms, privacy and specifics.
Read more2 May 2026
Media library & team workflows: the ideal agency setup
How agencies with multiple clients manage assets centrally, collect content from clients and collaborate efficiently – without file chaos.
Read more20 April 2026
What is TikTok Direct Post – and why it matters for scheduling
Direct Post publishes TikTok videos automatically at the scheduled time – with no manual steps in the app. How it works and why it matters.
Read more